Book of Life Premiere Countdown: Day T-minus 7: Cempazuchil.

Fragrant and colorful, "The Flower of 400 Petals" floods not only the graveyards, but the streets of towns and the main streets of cities alike, with their vibrant display of orange/yellow colors, and their smell that wafts through the air, a sweet and profound one, no weaker than incense.

The flower is seen as a catcher of the sun’s warmth, so families use it to decorate the graves, as a beacon to show the spirits the way back. Demand for the thing goes as high as about 5 thousand tons for the season.