geradex:

extradan:

dreambeam:

Due to my strong personal convictions, I wish to stress that this image in no way endorses a belief in the “JIF” pronunciation. 

so, what?

http://bits.blogs.nytimes.com/2013/05/21/an-honor-for-the-creator-of-the-gif/

See, as a foreigner, my mouth makes the same noise for “jif” and “yiff”. So, in order to make my life easier I’m gonna give Mr. Creator the proverbial finger and opt for the “gift”-like pronunciation.

(via geradex)